Back to AI Use Case StudioPlanned
Use Case
AI Shopping Assistant
Guided discovery, outfit building and gift finder powered by product knowledge graph.
Value chainEcommerceObjectiveElevate CXAI typeAssistantKPIAOV +11%Value£360KFeasibilityHigh
Dependencies
Product knowledge graph, Reviews
Feasibility
High — based on current data & integration readiness
Recommendation
📅 Planned — Q3 launch
AI deployment flow
How signal turns into outcome for this use case.
Insight
Guided discovery and gift finder powered by product knowledge
Business Objective
Elevate CX
Data Required
Product, Customer, Content & Media, Web & App Behaviour
AI
Assistant — AI Shopping Assistant
Decision
KPI: AOV +11%
Action
Web, App
Outcome
£360K value
Business outcomes
- Primary KPIAOV +11%
- Estimated annual value£360K
- Strategic objectiveElevate CX
- Value chain stageEcommerce
Type of AI
AssistantConversational copilot that augments humans with retrieval and tool use.
Action surfaces
Web, App
Data sources required
Unified domains powering this use case via Xfuze.
Product
ProductMaster catalogue, attributes, hierarchies, imagery and rich content across all channels.
Typical sources
PIMDAMERPSupplier feeds
Customer
CustomerUnified golden record of every known shopper across channels, identities and households.
Typical sources
CDPCRMLoyaltyEcommercePOS
Content & Media
MarketingImagery, video, copy and brand assets governed for AI-generated and human use.
Typical sources
DAMCMSGenAI tools
Web & App Behaviour
DigitalClickstream, scroll and session signals across owned digital surfaces.
Typical sources
AnalyticsTag managerCDP
Related use cases
Same value chain or business objective.