Standard reporting Insight
How many active customers do we have?
Count of unique customers with transaction in last 90 days (Customer + Transaction data) Standard reporting Insight
What is our customer growth rate?
New customers - churned customers (Customer data) Standard reporting Insight
What % of customers are new vs returning?
New customers / total customers Standard reporting Insight
What is average revenue per customer?
Total revenue / total customers Standard reporting Insight
How frequently do customers purchase?
Total orders / total customers Standard reporting Insight
What is customer churn rate?
Churned customers / total customers Standard reporting Insight
What is average customer lifetime?
Avg(last purchase - first purchase) Standard reporting Insight
What % of customers are omnichannel?
Customers with >1 channel / total customers Standard reporting Insight
What is average time between purchases?
Avg (days between transactions) Standard reporting Insight
What % of customers are one-time buyers?
Customers with 1 purchase / total customers Advanced analytics Prediction
Which customers are most likely to churn?
Predictive model using recency, frequency, spend Advanced analytics Prediction
Which customers are at risk in next 30 days?
Time-windowed predictive model Advanced analytics Alert
Which customers are disengaging?
Trend of visits/purchases Advanced analytics Prediction
Which customers will reduce spend?
Advanced analytics Prediction
Which customers will increase spend?
Behavioural + lifecycle model Advanced analytics Prediction
Which customers have highest future CLTV?
Forecast model (Customer + Transactions) Advanced analytics Insight
Which customers are most price sensitive?
Advanced analytics Insight
Which customers are most loyal?
Advanced analytics Insight
Which customers are most profitable?
Revenue - service/returns/fulfilment costs Advanced analytics Insight
Which customers are negative margin?
Advanced analytics Prediction
Which customers respond to promotions?
Advanced analytics Insight
Which customers are over-discounted?
Discounted orders / total orders Advanced analytics Insight
What behaviours define high-value customers?
Pattern mining on top CLTV cohort Advanced analytics Insight
What early signals predict loyalty?
First N transactions analysis Advanced analytics Insight
Which customers are underserved?
Predicted engagement - actual Advanced analytics Insight
Which customers are over-targeted?
Impressions vs engagement Advanced analytics Optimisation
What is optimal contact frequency?
Response curve by frequency Advanced analytics Recommendation
Who should receive personalised offers?
Preference + behaviour model Advanced analytics Insight
Who is sensitive to delivery performance?
Delay vs behaviour correlation Advanced analytics Insight
Who is sensitive to availability?
Stockout vs churn correlation Advanced analytics Prediction
Who is at risk from competitors?
Price + behaviour comparison model Advanced analytics Insight
Who is driven by convenience vs price?
Advanced analytics Insight
Who prefers specific channels?
Advanced analytics Prediction
Who will adopt new products?
Advanced analytics Optimisation
Who should be prioritised for service?
Advanced analytics Prediction
Who is at risk of returns?
Product + behaviour model Advanced analytics Prediction
Which segments are growing fastest?
Customer count growth by segment Advanced analytics Alert
Which segments are declining?
Advanced analytics Insight
What drives segment migration?
Markov transitions between segments Advanced analytics Insight
Which customers are multi-brand?
Distinct brands per customer Advanced analytics Insight
Which customers are high service cost?