Assistant
HighAI Shopping Assistant
Guided discovery, outfit building and gift finder powered by product knowledge graph.
ProductCustomerContent & MediaWeb & App Behaviour
AOV +11%
£360K
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Types of AI
Three categories of AI capability across the organisation — each with different maturity, value patterns and operating models.
AI Assistants
Shopping Assistant
Web, AppValue chain: EcommerceFunction: Digital & Customer
Data: Product graph, Customer 360
Marketing Copilot
InternalValue chain: MarketingFunction: Marketing
Data: Brand library, Campaign history
HR Knowledge Assistant
Slack, TeamsValue chain: Finance & HRFunction: People / HR
Data: Policy docs, Payroll
Merchant Copilot
InternalValue chain: MerchandisingFunction: Buying & Merchandising
Data: Sales, Inventory, Pricing
38 use cases of this type in the lab
Assistant
HighMarketing Campaign Copilot
Generate, A/B test and localise creative across channels with brand-safe guardrails.
MarketingCustomerContent & Media
Time to campaign −60%
£190K
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Assistant
HighHR Knowledge Assistant
Self-service answers for policy, payroll and benefits with audit trail.
EmployeeKnowledge
Tickets −45%
£140K
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Assistant
HighPDP Content Generation
Generate localised, SEO-tuned product copy and alt text from PIM attributes and imagery.
ProductContent & MediaKnowledge
Copy throughput 10×
£160K
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Assistant
HighMerchant Copilot
Natural-language assistant for buyers, planners and pricing across all retail data.
SalesInventoryPricingProductKnowledge
Decision time −50%
£260K
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Assistant
HighContract Review Assistant
Reads supplier and partner contracts, surfaces risk clauses and benchmarks against playbook.
Risk & ComplianceSupplierKnowledge
Review time −70%
£110K
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Assistant
HighStore Manager Coach
Daily AI briefing surfaces local actions — top opportunities, risks and recommended interventions.
StoreSalesWorkforceCustomer
Mystery shop +8pp
£175K
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Assistant
HighAccessible Experience Copilot
Generates alt text, transcripts and plain-English variants across digital surfaces.
Content & MediaProductKnowledge
WCAG coverage 98%
£90K
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Assistant
HighEnterprise Knowledge Search
Natural-language search across SOPs, policies and product docs with cited answers.
KnowledgeEmployee
Search time −60%
£135K
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Assistant
HighRFP & Tender Copilot
Drafts proposals and tender responses grounded in proven content and pricing playbooks.
KnowledgeFinanceSupplier
Win rate +6pp
£120K
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Assistant
HighEngineering Code Copilot
AI pair-programmer accelerates feature delivery and code review across product teams.
KnowledgeEmployee
Throughput +30%
£250K
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Assistant
HighStore Associate Assistant
Mobile copilot that answers product, stock and policy questions on the shop floor, with cited sources.
ProductInventoryKnowledgeCustomer
First-contact resolution +22%
£420K
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Assistant
HighContact Centre Agent Copilot
Real-time suggested replies, next-best-actions and policy lookup for service agents on every call.
CustomerOrdersKnowledgeService
AHT −28%
£610K
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Assistant
MediumBuyer Negotiation Assistant
Briefs buyers ahead of supplier meetings with cost trends, benchmark prices and counter-offer playbooks.
SupplierPricingProductKnowledge
Cost of goods −1.4%
£540K
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Assistant
HighPlanner & Assortment Assistant
Conversational analytics over sales, space and cluster data to accelerate range reviews.
SalesProductInventoryLocation & Weather
Range productivity +9%
£380K
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Assistant
HighFinance Analyst Copilot
Natural-language Q&A across GL, AP, AR and budget data, with chart and commentary generation.
FinanceKnowledge
Reporting cycle −40%
£295K
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Assistant
HighMarketing Creative Assistant
Generates on-brand copy, subject lines and creative variants across channels with guardrails.
MarketingCustomerKnowledge
Creative throughput +3x
£330K
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Assistant
HighStore Manager Assistant
Daily morning briefing on sales, labour, shrink and tasks — with explanations and recommended actions.
SalesEmployeeInventoryKnowledge
Manager admin time −35%
£260K
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Assistant
HighCompliance & Policy Assistant
Answers legal, policy and compliance questions with citations — across regions and brands.
KnowledgeRisk & Compliance
Policy lookup time −70%
£180K
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Assistant
MediumSupply Chain Control-Tower Assistant
Conversational view of orders, shipments and exceptions across DCs, carriers and stores.
InventoryOrdersSupplierAsset & IoT
Exception resolution −45%
£470K
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Assistant
HighCustomer Self-Service Assistant
Customer-facing chat handles order status, returns, product Q&A and store info with safe deflection.
CustomerOrdersProductKnowledge
Contact deflection +35%
£720K
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Assistant
HighPersonal Shopper Assistant
Conversational stylist that builds baskets, suggests outfits and upsells across the catalog with live stock awareness.
ProductCustomerInventoryMarketing
AOV +14%, conversion +8%
£860K
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Assistant
HighClienteling Assistant for Store Associates
Whispers next-best products, recent purchases and personalised talking points to associates serving high-value customers.
CustomerSalesProductLoyalty
Repeat purchase rate +18%
£640K
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Assistant
MediumConversational Commerce Assistant
WhatsApp, SMS and social messaging assistant that takes orders, books appointments and recovers carts.
CustomerOrdersProductMarketing
Cart recovery +22%
£510K
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Assistant
HighPricing Analyst Assistant
Natural-language exploration of elasticity, competitor moves and margin impact to accelerate price decisions.
PricingSalesProductCompetitive
Margin lift +1.2pp
£430K
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Assistant
HighPromotion Planning Assistant
Helps trade planners brief, simulate and approve promotions with halo and cannibalisation guardrails.
PromotionsSalesProductPricing
Promo ROI +19%
£360K
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Assistant
HighProcurement & Sourcing Assistant
Drafts RFPs, summarises supplier proposals and surfaces consolidation opportunities across indirect spend.
SupplierFinanceContractsKnowledge
Indirect spend −6%
£480K
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Assistant
HighIT Service Desk Assistant
Resolves Tier-1 IT tickets across stores and HQ — password resets, access requests, device issues — with auto-ticketing.
KnowledgeEmployeeAsset & IoT
Ticket deflection +55%
£390K
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Assistant
HighLoyalty Concierge Assistant
Members-only chat that answers points, perks and personalised offer questions with tier-aware actions.
CustomerLoyaltyOrdersMarketing
Loyalty NPS +12
£420K
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Assistant
MediumAudit & Internal Controls Assistant
Helps auditors interrogate transactions, walkthroughs and evidence with citations to source systems.
FinanceRisk & ComplianceKnowledge
Audit cycle −30%
£240K
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Assistant
MediumFraud Investigator Assistant
Summarises cases, links related events and drafts SAR narratives so analysts close fraud cases faster.
OrdersCustomerRisk & Compliance
Case handle time −45%
£310K
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Assistant
HighEngineering & Data Copilot
Code, SQL and pipeline copilot tuned on Xfuze schemas — accelerates engineering across data and product teams.
KnowledgeData Platform
Engineering throughput +35%
£520K
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Assistant
HighMeetings & Decisions Assistant
Joins meetings, captures decisions and actions, and routes follow-ups into Jira, Halo and email.
KnowledgeEmployee
Admin time −25%
£210K
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Assistant
HighMargin Investigation Assistant
Conversational root-cause analysis across mix, price, cost and shrink to explain margin variances and propose fixes.
FinancePricingSalesProduct
Variance close time −50%
£360K
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Assistant
MediumCost-to-Serve Assistant
Lets ops leaders interrogate cost-to-serve by channel, region and customer cohort to find profitable trade-offs.
FinanceOrdersCustomerLocation & Weather
Cost-to-serve −8%
£310K
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Assistant
HighOpen-to-Buy Planning Assistant
Conversational planner that explores OTB scenarios across categories, weeks and channels with constraint-aware suggestions.
SalesInventoryFinanceProduct
Planning cycle −45%
£260K
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Assistant
HighContact Centre Agent Assist
Real-time copilot that drafts replies, surfaces policy and summarises calls for service agents.
ServiceKnowledgeCustomerOrders
AHT −22%
£380K
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Assistant
HighHR Policy & Payroll Assistant
Conversational assistant for colleagues on policy, leave, payroll and benefits with secure handoff to HRBPs.
EmployeeKnowledge
HR tickets −40%
£180K
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