AI by Data Domain

See which AI use cases each data domain unlocks — and what you can do once that data is unified in Xfuze.

Customer · 45 use cases

Model

High

Personalised Product Recommendations

Real-time 1:1 recommendations across web, app and email driven by unified customer behaviour.

CustomerProductSalesWeb & App Behaviour

Conversion +15%

£850K

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Model

High

Customer Churn Prevention

Predict at-risk customers and trigger retention journeys with next-best offers.

CustomerSalesMarketingLoyaltyService

Retention +9%

£480K

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Agent

High

Conversational Service Agent

AI agent handles order, returns and product Qs end-to-end with human handoff.

CustomerProductSalesOrderServiceKnowledge

Contacts deflected 38%

£420K

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Assistant

High

AI Shopping Assistant

Guided discovery, outfit building and gift finder powered by product knowledge graph.

ProductCustomerContent & MediaWeb & App Behaviour

AOV +11%

£360K

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Assistant

High

Marketing Campaign Copilot

Generate, A/B test and localise creative across channels with brand-safe guardrails.

MarketingCustomerContent & Media

Time to campaign −60%

£190K

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Model

Medium

AI Assortment Planning

Cluster stores and recommend assortment by attribute, trend and local demand.

ProductSalesCustomerStoreCompetitor & Market

Full-price sell-through +4pp

£330K

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Agent

Medium

Next Best Offer Orchestration

Decision agent picks the best offer, channel and moment for each customer in real time.

CustomerLoyaltyMarketingPromotionWeb & App Behaviour

Incremental revenue +6%

£410K

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Model

High

Loyalty Tier Uplift Model

Predict members likely to move tiers and trigger personalised nudges and challenges.

LoyaltyCustomerSales

Tier upgrades +12%

£170K

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Model

High

Returns & Refund Fraud Detection

Score returns and refunds for fraud risk; route high-risk cases for manual review.

ReturnsCustomerOrderSales

Refund leakage −30%

£210K

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Model

High

Review Summarisation & Insights

Cluster review themes, surface pros/cons on PDPs and feed signals back to merchandising.

ProductCustomerContent & Media

PDP conversion +4%

£120K

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Agent

Medium

AML & Sanctions Screening Agent

Continuously screen counterparties and transactions; assemble case files for review.

Risk & ComplianceFinanceCustomer

False positives −50%

£170K

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Model

High

Voice of Customer Insight Engine

Unify reviews, surveys, chats and social into themed insights with owners and actions.

ServiceCustomerContent & Media

CSAT +6pp

£140K

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Model

Medium

Store Clustering & Format Mix

Cluster stores by demand DNA to optimise format, range and capex decisions.

StoreSalesCustomerLocation & Weather

Like-for-like +3%

£180K

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Model

High

1:1 Email & Push Personalisation

Generate per-customer subject lines, hero products and send-time at scale.

MarketingCustomerProductWeb & App Behaviour

Email revenue +22%

£230K

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Agent

Low

AI Live Shopping Host

Generative video host runs always-on live shopping streams with personalised offers and Q&A.

ProductContent & MediaCustomerPromotion

Live revenue +3×

£270K

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Agent

High

Lapsed Customer Win-back Agent

Decision agent re-engages lapsed customers with optimal cadence, channel and incentive depth.

CustomerMarketingSalesPromotion

Reactivation +14%

£180K

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Model

Medium

Promo Effectiveness Optimiser

Causal model isolates true promo uplift and recommends mechanic, depth and audience per offer.

PromotionSalesPricingCustomer

Promo ROI +25%

£260K

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Model

High

Payments Fraud Scoring

Real-time fraud scoring on checkout with adaptive 3DS step-up to balance friction and loss.

SalesCustomerOrderWeb & App Behaviour

Chargebacks −35%

£230K

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Model

High

Intelligent Service Routing

Predicts intent and value to route contacts to the right skill, channel or self-serve flow.

ServiceCustomerOrder

Handle time −22%

£155K

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Assistant

High

Store Manager Coach

Daily AI briefing surfaces local actions — top opportunities, risks and recommended interventions.

StoreSalesWorkforceCustomer

Mystery shop +8pp

£175K

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Assistant

High

Store Associate Assistant

Mobile copilot that answers product, stock and policy questions on the shop floor, with cited sources.

ProductInventoryKnowledgeCustomer

First-contact resolution +22%

£420K

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Assistant

High

Contact Centre Agent Copilot

Real-time suggested replies, next-best-actions and policy lookup for service agents on every call.

CustomerOrdersKnowledgeService

AHT −28%

£610K

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Assistant

High

Marketing Creative Assistant

Generates on-brand copy, subject lines and creative variants across channels with guardrails.

MarketingCustomerKnowledge

Creative throughput +3x

£330K

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Assistant

High

Customer Self-Service Assistant

Customer-facing chat handles order status, returns, product Q&A and store info with safe deflection.

CustomerOrdersProductKnowledge

Contact deflection +35%

£720K

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Assistant

High

Personal Shopper Assistant

Conversational stylist that builds baskets, suggests outfits and upsells across the catalog with live stock awareness.

ProductCustomerInventoryMarketing

AOV +14%, conversion +8%

£860K

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Assistant

High

Clienteling Assistant for Store Associates

Whispers next-best products, recent purchases and personalised talking points to associates serving high-value customers.

CustomerSalesProductLoyalty

Repeat purchase rate +18%

£640K

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Assistant

Medium

Conversational Commerce Assistant

WhatsApp, SMS and social messaging assistant that takes orders, books appointments and recovers carts.

CustomerOrdersProductMarketing

Cart recovery +22%

£510K

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Assistant

High

Loyalty Concierge Assistant

Members-only chat that answers points, perks and personalised offer questions with tier-aware actions.

CustomerLoyaltyOrdersMarketing

Loyalty NPS +12

£420K

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Assistant

Medium

Fraud Investigator Assistant

Summarises cases, links related events and drafts SAR narratives so analysts close fraud cases faster.

OrdersCustomerRisk & Compliance

Case handle time −45%

£310K

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Agent

High

Personalised Promotions & Campaigns Agent

Launches hyper-personalised campaigns by identifying micro-segments from de-duplicated Single Customer Views and pushing tailored offers directly into marketing tools — shifting from passive analysis to proactive, revenue-driving engagement.

CustomerMarketingSales

Campaign ROI +28%

£1.2M

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Agent

High

Customer Service Copilot Agent

Evolves customer support from a chatbot into an autonomous resolution engine that uses Xfuze's clean data lakehouse to diagnose issues and propose fixes like refunds or reshipments directly, feeding new interaction data back into the Xfuze ecosystem.

CustomerOrdersReturnsKnowledge

First-contact resolution +32%

£920K

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Agent

High

Compliance & Data Hygiene Watchdog Agent

Autonomous data quality and observability agent that proactively monitors, fixes and tickets anomalies via Xfuze's Jira/Halo integrations and MDM capabilities — turning data quality into a self-healing ecosystem that generates its own improvement insights.

Risk & ComplianceKnowledgeCustomerProduct

Data incidents −60%

£540K

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Agent

Medium

Fraud & Returns Abuse Agent

Real-time scoring blocks high-risk orders and returns while approving good customers instantly.

OrdersPaymentsCustomerReturns

Fraud loss −55%

£1.1M

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Agent

High

Lapsed Customer Win-back Agent

Detects lapsing customers and runs personalised, multi-step win-back journeys autonomously.

CustomerMarketingSales

Reactivation rate +18%

£690K

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Agent

Medium

Loyalty Journey Orchestration Agent

Continuously chooses next-best-offer and channel per member to maximise loyalty value.

CustomerMarketingSales

Loyalty revenue +14%

£640K

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Model

High

NPS Driver Model

Identifies the touchpoints, products and journeys most predictive of NPS movement so CX teams can prioritise fixes.

CustomerServiceOrdersProduct

NPS +9

£320K

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Model

Medium

Customer Effort Score Model

Scores every interaction for friction across web, app, store and service — surfacing journeys to simplify.

CustomerServiceOrders

Effort score −18%

£260K

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Agent

Medium

Service Recovery Agent

Detects at-risk customers post-incident and orchestrates apology, refund and follow-up actions within policy.

CustomerServiceOrdersLoyalty

Churn after incident −30%

£480K

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Agent

High

Order Issue Resolution Agent

Autonomously resolves missing-item, damaged and delayed-order cases end-to-end with refunds and reships.

OrdersCustomerSupplier

AHT −55%, CSAT +12

£610K

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Assistant

Medium

Cost-to-Serve Assistant

Lets ops leaders interrogate cost-to-serve by channel, region and customer cohort to find profitable trade-offs.

FinanceOrdersCustomerLocation & Weather

Cost-to-serve −8%

£310K

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Model

High

Next-Best-Action Decisioning

Real-time contextual bandit choosing the next offer, message or content for each customer across web, app and CRM.

CustomerMarketingSalesLoyalty

Engagement +22%

£640K

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Model

High

Size & Fit Recommender

Recommends sizes from body measurements, past purchases and returns to cut size-related returns.

ProductCustomerReturns

Size returns −28%

£380K

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Agent

High

Cart Abandonment Recovery Agent

Autonomously triggers personalised recovery flows across email, SMS and onsite based on intent and inventory.

CustomerOrdersMarketingInventory

Recovered revenue +12%

£410K

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Model

High

Voice of Customer Insight Model

Mines reviews, calls and chats to surface emerging product issues, sentiment shifts and CX themes in near real time.

ServiceCustomerProduct

Issue detection lead time −60%

£290K

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Assistant

High

Contact Centre Agent Assist

Real-time copilot that drafts replies, surfaces policy and summarises calls for service agents.

ServiceKnowledgeCustomerOrders

AHT −22%

£380K

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