Model
HighCustomer Churn Prevention
Predict at-risk customers and trigger retention journeys with next-best offers.
CustomerSalesMarketingLoyaltyService
Retention +9%
£480K
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AI by Business Function
Find the AI use cases that matter most to your team — pivoted by the function that owns them.
Marketing · 15 use cases
Assistant
HighMarketing Campaign Copilot
Generate, A/B test and localise creative across channels with brand-safe guardrails.
MarketingCustomerContent & Media
Time to campaign −60%
£190K
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Agent
MediumNext Best Offer Orchestration
Decision agent picks the best offer, channel and moment for each customer in real time.
CustomerLoyaltyMarketingPromotionWeb & App Behaviour
Incremental revenue +6%
£410K
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Model
HighLoyalty Tier Uplift Model
Predict members likely to move tiers and trigger personalised nudges and challenges.
LoyaltyCustomerSales
Tier upgrades +12%
£170K
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Model
High1:1 Email & Push Personalisation
Generate per-customer subject lines, hero products and send-time at scale.
MarketingCustomerProductWeb & App Behaviour
Email revenue +22%
£230K
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Agent
HighLapsed Customer Win-back Agent
Decision agent re-engages lapsed customers with optimal cadence, channel and incentive depth.
CustomerMarketingSalesPromotion
Reactivation +14%
£180K
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Assistant
HighMarketing Creative Assistant
Generates on-brand copy, subject lines and creative variants across channels with guardrails.
MarketingCustomerKnowledge
Creative throughput +3x
£330K
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Assistant
MediumConversational Commerce Assistant
WhatsApp, SMS and social messaging assistant that takes orders, books appointments and recovers carts.
CustomerOrdersProductMarketing
Cart recovery +22%
£510K
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Assistant
HighLoyalty Concierge Assistant
Members-only chat that answers points, perks and personalised offer questions with tier-aware actions.
CustomerLoyaltyOrdersMarketing
Loyalty NPS +12
£420K
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Agent
HighPersonalised Promotions & Campaigns Agent
Launches hyper-personalised campaigns by identifying micro-segments from de-duplicated Single Customer Views and pushing tailored offers directly into marketing tools — shifting from passive analysis to proactive, revenue-driving engagement.
CustomerMarketingSales
Campaign ROI +28%
£1.2M
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Agent
HighLapsed Customer Win-back Agent
Detects lapsing customers and runs personalised, multi-step win-back journeys autonomously.
CustomerMarketingSales
Reactivation rate +18%
£690K
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Agent
MediumLoyalty Journey Orchestration Agent
Continuously chooses next-best-offer and channel per member to maximise loyalty value.
CustomerMarketingSales
Loyalty revenue +14%
£640K
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Model
HighGenerative Creative Studio
Generates on-brand banners, social posts and product copy variants at scale from a single brief, with brand-safety guardrails.
MarketingProductContent & Media
Creative cost −40%
£430K
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Model
MediumMarketing Mix & Attribution Model
Bayesian MMM combined with multi-touch attribution to reallocate spend across channels with confidence intervals.
MarketingSalesChannel
Marketing ROI +18%
£710K
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Model
HighNext-Best-Action Decisioning
Real-time contextual bandit choosing the next offer, message or content for each customer across web, app and CRM.
CustomerMarketingSalesLoyalty
Engagement +22%
£640K
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