AI by Business Objective

Connect every AI use case to the outcomes the business cares about.

Grow Revenue · 23 use cases

Model

High

Personalised Product Recommendations

Real-time 1:1 recommendations across web, app and email driven by unified customer behaviour.

CustomerProductSalesWeb & App Behaviour

Conversion +15%

£850K

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Model

High

Customer Churn Prevention

Predict at-risk customers and trigger retention journeys with next-best offers.

CustomerSalesMarketingLoyaltyService

Retention +9%

£480K

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Agent

Medium

Next Best Offer Orchestration

Decision agent picks the best offer, channel and moment for each customer in real time.

CustomerLoyaltyMarketingPromotionWeb & App Behaviour

Incremental revenue +6%

£410K

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Model

High

Loyalty Tier Uplift Model

Predict members likely to move tiers and trigger personalised nudges and challenges.

LoyaltyCustomerSales

Tier upgrades +12%

£170K

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Model

High

Onsite Search Relevance

Learning-to-rank model improves relevance, synonyms and zero-result rescue.

Web & App BehaviourProductSales

Search conversion +18%

£240K

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Model

Medium

Trend & Whitespace Radar

Scan social, runway and competitor signals to surface emerging trends and gaps.

Competitor & MarketContent & MediaProduct

Hit rate +8pp

£130K

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Model

High

1:1 Email & Push Personalisation

Generate per-customer subject lines, hero products and send-time at scale.

MarketingCustomerProductWeb & App Behaviour

Email revenue +22%

£230K

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Agent

Low

AI Live Shopping Host

Generative video host runs always-on live shopping streams with personalised offers and Q&A.

ProductContent & MediaCustomerPromotion

Live revenue +3×

£270K

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Model

High

AI Cross-sell & Bundle Builder

Compose dynamic bundles by basket affinity, margin and stock to lift AOV without eroding margin.

SalesProductPricingInventory

AOV +9%

£210K

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Agent

High

Lapsed Customer Win-back Agent

Decision agent re-engages lapsed customers with optimal cadence, channel and incentive depth.

CustomerMarketingSalesPromotion

Reactivation +14%

£180K

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Assistant

High

Planner & Assortment Assistant

Conversational analytics over sales, space and cluster data to accelerate range reviews.

SalesProductInventoryLocation & Weather

Range productivity +9%

£380K

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Assistant

High

Marketing Creative Assistant

Generates on-brand copy, subject lines and creative variants across channels with guardrails.

MarketingCustomerKnowledge

Creative throughput +3x

£330K

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Assistant

High

Personal Shopper Assistant

Conversational stylist that builds baskets, suggests outfits and upsells across the catalog with live stock awareness.

ProductCustomerInventoryMarketing

AOV +14%, conversion +8%

£860K

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Assistant

High

Clienteling Assistant for Store Associates

Whispers next-best products, recent purchases and personalised talking points to associates serving high-value customers.

CustomerSalesProductLoyalty

Repeat purchase rate +18%

£640K

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Assistant

Medium

Conversational Commerce Assistant

WhatsApp, SMS and social messaging assistant that takes orders, books appointments and recovers carts.

CustomerOrdersProductMarketing

Cart recovery +22%

£510K

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Agent

High

Sales Performance & Automatic Replenishment Agent

Autonomous merchandising agent that uses Xfuze's ML models to proactively alert and reorder stock based on recent and forecasted demand, independently evaluating and proposing replenishment and allocation strategies aligned with actual sales velocity and trends.

SalesInventorySupplierOrders

Lost sales −35%, stock cover −12%

£1.6M

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Agent

High

Personalised Promotions & Campaigns Agent

Launches hyper-personalised campaigns by identifying micro-segments from de-duplicated Single Customer Views and pushing tailored offers directly into marketing tools — shifting from passive analysis to proactive, revenue-driving engagement.

CustomerMarketingSales

Campaign ROI +28%

£1.2M

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Agent

High

Lapsed Customer Win-back Agent

Detects lapsing customers and runs personalised, multi-step win-back journeys autonomously.

CustomerMarketingSales

Reactivation rate +18%

£690K

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Model

Medium

Marketing Mix & Attribution Model

Bayesian MMM combined with multi-touch attribution to reallocate spend across channels with confidence intervals.

MarketingSalesChannel

Marketing ROI +18%

£710K

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Model

High

Next-Best-Action Decisioning

Real-time contextual bandit choosing the next offer, message or content for each customer across web, app and CRM.

CustomerMarketingSalesLoyalty

Engagement +22%

£640K

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Model

High

Visual Search & Image Recognition

Lets shoppers find products by photo, with attribute extraction feeding search, PDP and recommendations.

ProductContent & MediaWeb & App Behaviour

Search-to-cart +14%

£340K

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Agent

High

Cart Abandonment Recovery Agent

Autonomously triggers personalised recovery flows across email, SMS and onsite based on intent and inventory.

CustomerOrdersMarketingInventory

Recovered revenue +12%

£410K

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Model

Medium

Shelf Availability Computer Vision

On-shelf availability and planogram compliance from in-store cameras and associate phone photos.

Store OperationsInventoryProduct

OSA +6pp

£450K

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